Did you know “Soon” was actually trademarked by Sony Online Entertainment? Tongue-and-cheek as it was written (to goof on/with gamers who need[n’t] to be given satisfactory answers), here is a quote from the SOE Knowledge Database:
|Question:When, exactly, is soon?Answer:
When will be back/available/up/open/updated/fixed/installed/removed/nerfed/un-nerfed/patched/rolled back/instituted/upgraded/borked/published/resolved/ and/or generally Made Better™?
Soon™: A broadly generic description of a length of time between now and the fruition of a promise made by the developers of computer software, especially online gaming software. Before being trademarked, the term ‘Soon’ was much more meaningful, indicating that the event to which the adverb is applied is to happen in the near future. After the trademark was applied to the term, however, any sense of urgency or immediacy that the term ‘Soon’ once carried was tossed aside in favor of a term that would serve only to torture the readers of the term, usually subscribers to online gaming forums, hence Soon™.
An enhancement to the term Soon™ was made shortly after, and became known as Very Soon™, also trademarked. Very Soon™ is generally first used by game developers when they realize that they can no longer get away with using the term Soon™ while maintaining a straight face. Very Soon™, however, is not accepted by the gaming public much more favorably than its root, Soon™,as neither term means much at all to gamers who have been waiting patiently for the promised event to arrive.
There is also the recent addition of “Soonish™” which is generally only used by GM’s in chat channels on patch days after being asked 498 times “When will the servers be up?”.
[Link down – possibly due to SWG closing or losing a sense of humor.]